Amisha Rayamajhi’s journey from a science background to the fashion industry is a story of passion, persistence, and vision. As the founder of Lugaconcept, Amisha faced considerable challenges in convincing her family to support her career shift. However, her determination to pursue her dream led her to establish Lugaconcept in 2021, a brand that initially made its mark through customized bridal wear. These bespoke creations allowed Amisha to craft unique designs for each client, but she soon realized that the focus on bridal attire was confining her creative potential.

Seeking to broaden her creative scope, Amisha decided to venture into ready-to-wear fashion, a decision that culminated in the launch of her first collection at the Shrawan Mela event at Annapurna Hotel. This pivotal moment in Lugaconcept’s journey signaled a shift from exclusive bridal customization to a brand that celebrates contemporary ethnic wear. Amisha’s vision was clear: to create a line of clothing that not only showcases modern ethnic styles but also provides comfort and empowers women to embrace their individuality.

Building Lugaconcept has been an uphill battle, especially as a solo entrepreneur in Nepal’s competitive market. Amisha is currently in the process of assembling a dedicated team to support the brand’s growth, but the challenges she faces are substantial. Operating as a Nepali brand comes with its own set of difficulties, including working within budget constraints that match the local market, sourcing high-quality materials, securing skilled manpower, and maintaining the craftsmanship that defines Lugaconcept’s offerings.

Despite these obstacles, Amisha’s resolve has never wavered. She views each challenge as a crucial part of her learning journey, using these experiences to refine and strengthen her brand. Her commitment to bringing her vision to life is evident in every piece Lugaconcept produces.

Today, Lugaconcept stands as a testament to Amisha’s dedication and innovative spirit. The brand has evolved from its beginnings in bridal and event attire to a leader in ready-to-wear contemporary ethnic fashion. Amisha’s designs are not just about clothing; they are about making women feel confident, beautiful, and comfortable in their own skin. By blending traditional elements with modern aesthetics, Lugaconcept is redefining what it means to wear ethnic fashion in today’s world.

As Lugaconcept has started to grow, Amisha remains focused on her goal of making a lasting impact on the fashion industry, in Nepal. With years of planning and perseverance coming to fruition, the future looks bright for Lugaconcept and the innovative designs it brings to the market.